Privacy Policy

Privacy Policy

Last Updated: 8 November 2013

RWA Privacy Policy

Rustic Wood Accents values its customers and respects your privacy, and we want you to be familiar with how we collect, use, and disclose information. We encourage you to read this Privacy Policy before using the Site or providing Personal Information to us. By using the Site or providing Personal Information to us, you agree to the terms and conditions of this Privacy Policy.


We may change this Privacy Policy at any time. Please take a look at the “LAST UPDATED” legend at the top of this page to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Site. By using the Site or providing Personal Information to us following such changes, you will have accepted the revised Privacy Policy.

Personal Information We Collect
“Personal Information” is information that identifies, relates to, describes, or is capable of being associated with you as an individual. Non-personal information, in contrast, is any information that does not reveal your specific identity, or cannot be used to permit the physical or online contacting of you. We collect Personal Information, and non-personal information, in two ways: 1) active collection, and passive collection. Our collection, use, and disclosure of information collected passively is addressed below under the heading “Technical Information.”

We and our service providers may request that you submit the following Personal Information:

Postal address (including billing and shipping addresses)
Telephone number
Email address
Driver license number and
Credit and debit card number.
We and our service providers may use Submitted Information:

To respond to your inquiries and fulfill your requests, including to contact you if necessary;
To process and fulfill your order, for example by confirming your order and your billing and shipping information, processing your payments, delivering your products and communicating with you regarding your order;
To send to you important information regarding the Site, changes to our terms, conditions and policies and other administrative information;
To send to you information by email, postal mail, telephone and other means about our products, services, contests, sweepstakes and other promotions;
To administer and fulfill our contests, sweepstakes and other promotions (please note that certain contests, sweepstakes or other promotions may have additional rules or policies, which could contain different or additional information about how we use and disclose your personally identifiable information; we suggest that you read any such rules or policies carefully − in the event of a conflict between such rules or policies and this Privacy Policy, such rules or policies will govern);
To help us improve the customer experience, including by learning more about your preferences to help personalize your experience with us;
To allow you to send messages to a friend through the Site (please note that, by using such functionality, you are agreeing that you have the right to provide to us your friend’s name and email address for such purpose);
To analyze trends and statistics in connection with our businesses and Internet properties;
To protect the security or integrity of our businesses and Internet properties; and
As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our Affiliates; (f) to protect our rights, privacy, safety or property, or that of you, our Affiliates or others; and (g) to allow us to pursue available remedies or to limit the damages that we may sustain.
Your Submitted Information may be disclosed:

To our third-party service providers, who provide services such as website hosting, data analysis, payment processing, order fulfillment, IT services and infrastructure, customer service, email delivery and administration, credit card processing, auditing and other similar services to enable them to provide services;
To our subsidiaries and affiliated entities (collectively, our “Affiliates”) for marketing and other purposes;
To selected third parties (“Promotional Partners”), to permit them to send to you marketing communications. RWA seeks to select as Promotional Partners only reputable companies that offer what we believe to be high-quality products and services;
To third-party sponsors of contests, sweepstakes and similar promotions;
To identify you to anyone to whom you send messages through the Site;
By you, on message boards, chat, profile pages and blogs and other services to which you are able to post information and materials (please note that any information and materials that you post or disclose through such services will become public information, and may be available to visitors to the Site and to the general public; we urge you to be very careful when deciding to disclose your Personal Information, or any other information, on the Site);
To a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceeding); and
As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our Affiliates; (f) to protect our rights, privacy, safety or property, or that of you, our Affiliates or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
“Technical Information” may be Personal Information or non-personal information. It is generated and collected as a part of your use of technology to access the Site, such as:

Browser information
Server log files
Information collected through cookies, pixel tags and other technologies
Demographic information and other non-personally identifiable information provided by you and
Aggregated information.
We and our third-party service providers may collect Technical Information in a variety of ways, including:

Through your browser: Certain information is collected by most browsers, such as your Media Access Control (“MAC”) address, computer type (Windows or Macintosh), screen resolution, and the type and version of your operating system and browser.

Through server log files: An Internet Protocol (“IP”) address is a number that is automatically assigned to a computer by an Internet Service Provider (“ISP”), and is identified and logged automatically in our server log files whenever a user visits the Site, along with the time of the visit and the page(s) that were visited. We and our service providers use IP addresses for purposes such as calculating Site usage levels, helping diagnose server problems and administering the Site.

Using cookies: Cookies allow a web server to transfer data to a computer for recordkeeping and other purposes. We and our service providers use cookies and other technologies to, among other things, enhance and personalize your online browsing and shopping experience and facilitate your ongoing access to and use of the Site, as well as for online tracking purposes. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to decline the use of cookies. To learn more about cookies, please visit If you choose to decline cookies, some or all of the features, functionality and promotions available through the Site − such as the shopping cart, ability to view certain pages of the Site, and even placing orders or reviewing your order history − may not be available to you.

Flash Local Stored Objects: We and our service providers may use a third-party technology, called Flash, in connection with the Site or our online content. Flash provides a facility, referred to as Local Stored Objects (“LSO”), that allows a website operator or online content provider (or their service providers) to store certain information locally on an individual’s computer; for example, Flash LSOs can be used to store information regarding an individual’s computer. If you do not want Flash LSOs stored on your computer, you can adjust the settings of your Flash player to block Flash LSO storage using the Website Storage Settings Panel. You can also control Flash LSOs by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash LSOs (referred to as “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without you being asked, and (for Flash Player 8 and later) how to block Flash LSOs that are not being delivered by the operator of the page you are on at the time). Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with the Site or our online content. We expect our service providers and technology suppliers to honor any decision by you to restrict or limit Flash LSOs, but we cannot guarantee that they will do so.

Using pixel tags and other similar technologies: Pixel tags (also known as web beacons and clear GIFs) are small images that may be used by us and our service providers in connection with some Site pages and HTML-formatted email messages to, among other things, render the Site pages to you on various hardware devices and operating system versions, track the actions of Site users and email recipients, measure the success of marketing campaigns and compile statistics about Site usage and response rates. Pixel tags may collect information such as the pages, features and links accessed by a Site visitor, and the IP address, browser type and operating system of such visitor’s computer.

From you: We and our service providers may collect demographic information such as your location, as well as other information, such as your preferred means of communication, your gender and your date of birth, when you voluntarily provide this information to us or our service providers. You may also have the opportunity to provide us with information regarding major events such as weddings, child births and the purchase of a new home. We also maintain a record of your orders, purchases, exchanges, returns, wish lists and gift registries in connection with the Site or our businesses. Unless combined with Personal Information, this information does not personally identify you or any other customer or potential customer of our businesses.

By aggregating information: We and our service providers may aggregate Personal Information collected from our customers and potential customers, for example by using Personal Information to calculate the percentage of such individuals who have a particular telephone area code. Aggregated Personal Information does not personally identify you or any other customer or potential customer.

Where Technical Information is non-personal information, we may use and disclose such information for any purpose. In some instances, we may combine non-personal information with Personal Information (such as combining your name with your zip code). If we combine any non-personal information with Personal Information, the combined information will be treated by us as Personal Information while it is so combined.

By supplying us with Personal Information, you understand and agree that it may be used to provide you with marketing and/or promotional information and materials (including but not limited to via United States mail, and e-mail,) about our products or services. You are voluntarily providing this information and hereby expressly grant us the right to use the information supplied for such purposes. Please note that we reserve the right to utilize the information you provide to us for our marketing and/or promotional purposes, and to determine how to better communicate with our customers in our sole discretion. The provision of Personal Information is not a condition for engaging in a credit and/or debit card transaction, and is a voluntary program that has no association with any particular form of transaction or method of payment. Also, you can always withdraw your consent by using the mechanisms described below in the Choices & Access section.

To the extent that you submit any Personal Information to any third party (for example, via a third-party software application or service that is included in, available through or linked to from the Site), such third party’s collection, use and disclosure of such information may be governed by its privacy policy, and not by our Privacy Policy. We recommend that you familiarize yourself with the privacy policies and practices of any such third parties. WE ARE NOT RESPONSIBLE FOR THE INFORMATION COLLECTION, USAGE, DISCLOSURE OR OTHER PRIVACY PRACTICES OF ANY THIRD PARTIES, INCLUDING OUR AFFILIATES, THIRD-PARTY SERVICE PROVIDERS AND ANY THIRD PARTY OPERATING ANY SITE TO WHICH THIS SITE CONTAINS A LINK. THE INCLUSION OF A LINK ON THE SITE DOES NOT IMPLY ENDORSEMENT OF THE LINKED SITE BY US OR BY OUR AFFILIATES.

We may use third-party advertising companies to serve ads when you visit the Site. Please note that these companies may use information about your visit to the Site to provide advertisements about goods and services that may be of interest to you. In the course of serving advertisements to the Site, these companies may place or recognize a unique cookie on your browser. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit

Several major browsers have implemented the World Wide Web Consortium?s (?W3C?) ?Do Not Track? (?DNT?) technical specification. This technical specification has not been finalized by the W3C and is consequently not consistently deployed. The Site is not compatible with the DNT specification. However, there are several other mechanisms by which our customers may make their preferences regarding interest based advertising known. If you would like more information about these mechanisms, and how to use these mechanisms, please visit

We seek to use reasonable organizational, technical and administrative measures to protect Personal Information under our control. For example, we seek to use Secure Sockets Layer (“SSL”) technology for the placement of orders. Unfortunately, no data storage system or data transmission over the Internet can be guaranteed to be 100% secure. Please exercise caution in submitting Personal Information via the Site, especially if you are accessing the Site using a WiFi hotspot or public network. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account that you might have with us has been compromised, or if you are unable to utilize our Site-related SSL technology), please immediately notify us of the problem and place any orders with us over the telephone or in person, instead of using the Site. You may contact us in such circumstances in accordance with the “Contact” section below.

We welcome your willingness to update your information with us. You may review or ask us to update your Personal Information by contacting us in accordance with the “Contact” section below. In your request, please make clear what information you would like to have changed.

We will try to comply with your request as soon as reasonably practicable. We are not responsible for changing information in the databases of Affiliates, Promotional Partners and other third parties with whom we have already shared your Personal Information.

The Site is not directed to individuals under the age of thirteen (13), and we request that these individuals do not provide Personal Information through the Site.

The Site is controlled and operated by us from the United States, and is not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United States.

California Civil Code Section 1798.83 permits customers of Rustic Wood Accents who are California residents to request certain information regarding its disclosure of personally identifiable information to third parties for their direct marketing purposes. To make such a request, please write to us at

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